Builder Websites, Real Estate Websites & The Internet
Reaching Buyers Through the Internet
The real estate market today is slower than previous years and doing 'the same old' thing simply does not work. People are still buying homes, interest rates are low, housing prices are excellent and there ARE buyers out there. The media continues to portray doom and gloom for the real estate industry while many trying to sell a home are confused about what to do or how to reach those buyers currently looking for a home.
Buyers Use The Internet -With the housing boom many website companies created ineffective websites and nobody noticed. Simply building the home was enough to sell it so builders, real estate companies, communities and the entire industry never had to analyze the effectiveness of their website. An example of this is Foxfield Village new home community in Olathe Kansas where two websites were developed by two seperate website companies for the different phases.
Search online for Foxfield Village and you have the following results with # 1, # 3, # 4, # 7 top search results are all websites by Builder Consulting to market Robben Development (www.RobbenDevelopment.com) townhomes in Foxfield Village: http://search.yahoo.com/search;_ylt=A0oGki90Fm9FPx0Agnml87UF?ei=UTF-8&fr=slv7-&fr2=sfp&p=foxfield+village
A website produced by another company for the same community does not show up AT ALL - even when searching for the community name. Having a properly developed and marketed website is far more important than simply having a website. If you build it they will NOT come, it still remains that Location Location Location is key even on the Internet.
Visit some well designed builder websites such as www.DamascusNewHomes.com or www.DHLV.com to see how an effective builder website should function.
Robert 'Dot Com' Jackson
www.BuilderConsulting.com
913-814-8844
The real estate market today is slower than previous years and doing 'the same old' thing simply does not work. People are still buying homes, interest rates are low, housing prices are excellent and there ARE buyers out there. The media continues to portray doom and gloom for the real estate industry while many trying to sell a home are confused about what to do or how to reach those buyers currently looking for a home.
Buyers Use The Internet -With the housing boom many website companies created ineffective websites and nobody noticed. Simply building the home was enough to sell it so builders, real estate companies, communities and the entire industry never had to analyze the effectiveness of their website. An example of this is Foxfield Village new home community in Olathe Kansas where two websites were developed by two seperate website companies for the different phases.
Search online for Foxfield Village and you have the following results with # 1, # 3, # 4, # 7 top search results are all websites by Builder Consulting to market Robben Development (www.RobbenDevelopment.com) townhomes in Foxfield Village: http://search.yahoo.com/search;_ylt=A0oGki90Fm9FPx0Agnml87UF?ei=UTF-8&fr=slv7-&fr2=sfp&p=foxfield+village
A website produced by another company for the same community does not show up AT ALL - even when searching for the community name. Having a properly developed and marketed website is far more important than simply having a website. If you build it they will NOT come, it still remains that Location Location Location is key even on the Internet.
Visit some well designed builder websites such as www.DamascusNewHomes.com or www.DHLV.com to see how an effective builder website should function.
Robert 'Dot Com' Jackson
www.BuilderConsulting.com
913-814-8844
posted by Internet Builder Consulting | 8:08 PM
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